sábado, 28 de marzo de 2015

The Best Advice On Using Facebook For Marketing

The Best Advice On Using Facebook For Marketing

Do you wish for millions of people to see your business? Have you ever thought of using Facebook to realize this dream? Millions of people are registered on there and they can be your fans if you do your Facebook marketing campaign right.

If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.

Post regularly on your Facebook page. Don't just create your business page, make several posts the first day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don't care that much. If you need this Facebook page for your business, then stick to some kind of posting schedule.

Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don't check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.

Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to "like" your page in order to receive some discount or content. When people come to your page, all they see is "like our page for more info", then after they like the page, they can see the content.

Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.

Provide exclusive content that is available only to visitors who "Like" your Page. Internet viewers often feel that exclusive content is better than other content simply because it is exclusive. Since a "Like" costs the viewer nothing, they are likely to provide it out of curiosity, and your business benefits from the advertising.

Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn't working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.

Pay attention to the "personality" of your brand and build this with your marketing materials. This will give you credibility and a sense of individuality. Have some personality, but continue to be professional.

Don't forget that Facebook has paid advertising. This is in fact where the website really makes its money. While its true that many Facebook users may not even see the content due to ad-blocking software, you can't ignore the potential power in being able to create customized demographic lists to target with your content.

Make your Facebook page consistent with your other media. As with any kind of marketing, individual efforts rarely pay off. Try to integrate your marketing as much as you can. Try to make the look and feel, messaging, etc. consistent across all platforms that you use. For instance, your email newsletters, Twitter feed, website, and Facebook page should all be similar to each other. This can boost the success of your campaign.

Get your fans involved, particularly if you have a new product. Ask them to help you name it or to come up with an advertising slogan. When they feel invested in the process, they are much more likely to buy it and to encourage others to do so as well.

Know your audience. If you post irrelevant content that does not interest your key market, your sales are unlikely to increase.

See if you can hire outside help if you're having trouble keeping up with your Facebook page every day. Posting daily specials, new products, and statuses can remind customers why they enjoy your business. Best of all, these posts can be shared so their friends notice, too!

Visit the Facebook pages of your competitors. You should pay attention to the updates they share and how many subscribers comment on their updates. Keep in mind that Facebook users will not subscribe to more than one page on a certain topic. Look for mistakes your competitors make so you can develop a better campaign.

There is absolutely no point in buying fake fans. Imagine having 10,000 fans, of which you bought the bulk of, and then paying to promote a post. You'll be paying money to show ads to people who have no interest in your company! Don't waste your money, get fans organically.

Encourage subscribers to interact with each other, for instance by sharing questions or starting some games on Facebook. Think of some fun games you could play with your subscribers, such as trivia questions, word association games or riddles. Make subscribers comfortable about sharing content with you and each other by moderating negative comments.

When you set up a contest on your Facebook page, make it obvious. Stick it in its own tab and make sure that tab shows within the first three or four tabs. Also, change your cover photo to include notice that the contest has begun and tells fans how to enter.

You need to build community to create great Facebook marketing opportunities. Just building a Facebook page isn't enough. There's a lot of work involved with getting your fans active with your brand. The more fans that you have that are engaged at this level, the more powerful your future marketing will be.

Facebook can be an incredible marketing tool for your business. There are many people out there in the world of Facebook and there is the possibility that they can see what you have to offer. Use the things that you were taught here and your business will see some growth while you're able to speak to your audience. The limits are endless.

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Global Marketing Asesores  diseño web sevilla

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